Privacy Policy

Last Updated: January 2026

IcedTub ("we," "us," "our," or "Company") operates the website icedtub.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated features, applications, and services (collectively, the "Site").

Please read this Privacy Policy carefully. By accessing and using IcedTub, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We collect information about you in various ways, including:

• Personal Information: When you voluntarily provide it, we collect information such as your name, email address, phone number, and postal address.
• Technical Information: We automatically collect your IP address, browser type, operating system, referring URLs, pages visited, and the time and date of your visits.
• Cookies: We use cookies and similar tracking technologies to enhance your experience and gather usage data about your interactions with the Site.
• Usage Data: We collect information about how you interact with the Site, including links clicked, pages viewed, search queries, and actions taken.

How We Use Information

We use the information we collect for the following purposes:

• To administer affiliate tracking and commission calculations related to William Hill and other gambling operators;
• To conduct analytics and understand user behaviour to improve the Site's functionality and content;
• To personalise your experience and provide relevant betting recommendations;
• To send promotional emails and newsletters (only where you have consented);
• To comply with legal obligations and prevent fraud;
• To respond to your inquiries and provide customer support.

Cookie Policy

We use the following types of cookies on the Site:

• Essential Cookies: Required for the Site to function properly (e.g., session management).
• Analytics Cookies: Track how you use the Site to help us improve performance and user experience.
• Affiliate Tracking Cookies: Monitor referrals to William Hill and other betting operators for commission purposes.
• Marketing Cookies: Used to deliver targeted advertising and measure campaign effectiveness.

You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of the Site. You can also opt out of specific tracking using third-party tools provided by cookie management platforms.

Third-Party Links

The Site contains links to third-party websites, including William Hill, other online casinos, betting operators, and affiliate partners. We are not responsible for the privacy practices, data collection, or content of these external websites. We strongly encourage you to review the privacy policies of any third-party site before providing personal information or engaging in transactions.

When you click on links to third-party gambling operators, you leave our Site and assume all associated risks. We do not endorse or control the privacy practices of these operators.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete data.
• Right to Erasure: You may request deletion of your personal data, subject to certain legal exceptions.
• Right to Restrict Processing: You may request that we limit how we use your data.
• Right to Data Portability: You may request your data in a structured, commonly used, and machine-readable format.
• Right to Object: You may object to processing of your personal data for marketing or profiling purposes.

To exercise these rights, please contact us using the details provided in the "Contact Us" section below.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

• Personal information used for affiliate tracking is retained for the duration required by affiliate agreements and relevant tax legislation (typically 6 years).
• Analytics and usage data are typically retained for up to 12 months.
• If you opt out of communications, we retain a suppression record to respect your preferences.

You may request deletion of your data at any time, subject to legal and contractual obligations.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email: privacy@icedtub.co.uk
Website: icedtub.co.uk

If you are not satisfied with our response to a privacy matter, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk or by telephone at 0303 123 1113.

Disclaimer: IcedTub is an affiliate website that promotes William Hill and other gambling operators. We encourage responsible gambling. If you or someone you know is struggling with gambling, please seek help from Gamblers Anonymous (www.gamblersanonymous.org.uk) or GamCare (www.gamcare.org.uk).